The Campaign Factory
A self-healing experimentation engine on Sitecore AI — one that ideates, builds, tests, and kills its own campaigns while you sleep.
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28 stories from the road. Filter by topic, search by title, sort by date.
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Get your brand into the answer, not just onto the page.
Search no longer hands your buyers a list of links. It reads the web, writes a single answer, and cites a few sources. If your brand isn't one of them, the decision gets made without you. Here's the plain-English playbook for showing up — on SitecoreAI / XM Cloud, and on classic XM/XP.
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When the First Visitor Is a Machine: Inside Sitecore's Scrunch Bet
AI now shapes the shortlist before anyone reaches your site. Sitecore's $225 million Scrunch deal is a bet on influencing that moment.
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Your Sitecore XP Rebuild Just Got 6 Months Shorter — Here's How
On a typical 50–80 component migration, that's a one year engagement turned into six. Here's the six-phase playbook that gets you there.
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Sitecore Time Traveler
A 25-year field guide — and a browser game you can run through in two minutes.
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Mastering Semantic Search, beyond the keyword.
A practical guide for developers and search architects on Sitecore Search's intent-based ranking — what it is, how it actually works under the hood, and how to ship it on XM Cloud without surprises.
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Why Bios Fall Out of Date — and How to Fix Them
Why single-shot AI fails at professional bio maintenance — and how a mesh of specialist agents with a human spine succeeds
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Sitecore Search at Scale: Lessons from 30+ Global Sites
Thirty-plus sites. Fifteen languages. One search platform unifying them all. What we learned rebuilding enterprise search at global scale — and the decisions we'd undo tomorrow if we could.
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How to Build a Webpage Performance Evaluator in SitecoreAI
A complete step-by-step walkthrough for creating a custom workflow agent that validates URL's run core web vitals testing via Google PageSpeed insights, grades each page, and persists a structured JSON history file to your Sitecore Media Library - All without writing a single line of backend code.
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Locking the Door on AI Agents
Two incidents at Anthropic this week expose the twin vulnerabilities of modern AI platforms — and what every organization must do now.
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The CMS Just Learned to Listen: How Sitecore's Marketer MCP Rewires the Content Workflow
Marketing teams spend more time navigating tools than creating impact.
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Competitor Intelligence Agents on Azure AI Foundry and Claude
A complete engineering walkthrough — with tool-by-tool steps and interface walkthroughs — for building a multi-agent competitor research pipeline entirely within your Azure subscription, using Claude
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