When the First Visitor Is a Machine: Inside Sitecore's Scrunch Bet
AI now shapes the shortlist before anyone reaches your site. Sitecore's $225 million Scrunch deal is a bet on influencing that moment.
Read MoreNo decks. No frameworks. Just what works.
Two decades of digital experience — written down, argued out, and tested in the wild.
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Your Sitecore XP Rebuild Just Got 6 Months Shorter — Here's How
On a typical 50–80 component migration, that's a one year engagement turned into six. Here's the six-phase playbook that gets you there.
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Sitecore Time Traveler
A 25-year field guide — and a browser game you can run through in two minutes.
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Mastering Semantic Search, beyond the keyword.
A practical guide for developers and search architects on Sitecore Search's intent-based ranking — what it is, how it actually works under the hood, and how to ship it on XM Cloud without surprises.
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Why Bios Fall Out of Date — and How to Fix Them
Why single-shot AI fails at professional bio maintenance — and how a mesh of specialist agents with a human spine succeeds
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Sitecore Search at Scale: Lessons from 30+ Global Sites
Thirty-plus sites. Fifteen languages. One search platform unifying them all. What we learned rebuilding enterprise search at global scale — and the decisions we'd undo tomorrow if we could.
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How to Build a Webpage Performance Evaluator in SitecoreAI
A complete step-by-step walkthrough for creating a custom workflow agent that validates URL's run core web vitals testing via Google PageSpeed insights, grades each page, and persists a structured JSON history file to your Sitecore Media Library - All without writing a single line of backend code.
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Locking the Door on AI Agents
Two incidents at Anthropic this week expose the twin vulnerabilities of modern AI platforms — and what every organization must do now.
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The CMS Just Learned to Listen: How Sitecore's Marketer MCP Rewires the Content Workflow
Marketing teams spend more time navigating tools than creating impact.
Read MoreBuild better with Sitecore + AI
Deep-dive tutorials on Sitecore AI / XM Cloud, Content Hub DAM, Sitecore CMP, Sitecore Search and Sitecore Agentic Studio; hands-on guides for building AI agents; and field notes on modernising digital experiences at scale.
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About the author
Ashish Kapoor
Global Director of Marketing Technology | Chief Technology Advisor | Architecting the Future with SaaS MACH & Agentic AI | 2x Sitecore Ambassador MVP
- 21+ years in enterprise product architecture
- Sitecore MVP Ambassador (2023, 2024)
- Global digital delivery across 40+ countries
- 100+ AI agents shipped in production
- $2M+ MarTech rationalisation savings
Featured
Sitecore Search at Scale: Lessons from 30+ Global Sites
Thirty-plus sites. Fifteen languages. One search platform unifying them all. What we learned rebuilding enterprise search at global scale — and the decisions we'd undo tomorrow if we could.
Read More
How to Build a Webpage Performance Evaluator in SitecoreAI
A complete step-by-step walkthrough for creating a custom workflow agent that validates URL's run core web vitals testing via Google PageSpeed insights, grades each page, and persists a structured JSON history file to your Sitecore Media Library - All without writing a single line of backend code.
Read More
The CMS Just Learned to Listen: How Sitecore's Marketer MCP Rewires the Content Workflow
Marketing teams spend more time navigating tools than creating impact.
Read More
Introducing Sitecore Auditor GPT
Your New Quality Guardian for Sitecore Projects I am thrilled to announce the release of Sitecore Auditor GPT, now available on ChatGPT!
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