The Campaign Factory
A self-healing experimentation engine on Sitecore AI — one that ideates, builds, tests, and kills its own campaigns while you sleep.
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Sitecore AI
Sitecore XM Cloud deployments, tooling, patterns.
6 posts
Get your brand into the answer, not just onto the page.
Search no longer hands your buyers a list of links. It reads the web, writes a single answer, and cites a few sources. If your brand isn't one of them, the decision gets made without you. Here's the plain-English playbook for showing up — on SitecoreAI / XM Cloud, and on classic XM/XP.
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When the First Visitor Is a Machine: Inside Sitecore's Scrunch Bet
AI now shapes the shortlist before anyone reaches your site. Sitecore's $225 million Scrunch deal is a bet on influencing that moment.
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Your Sitecore XP Rebuild Just Got 6 Months Shorter — Here's How
On a typical 50–80 component migration, that's a one year engagement turned into six. Here's the six-phase playbook that gets you there.
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Mastering Semantic Search, beyond the keyword.
A practical guide for developers and search architects on Sitecore Search's intent-based ranking — what it is, how it actually works under the hood, and how to ship it on XM Cloud without surprises.
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Setting Up a Custom Sitemap Generator for Sitecore XM Cloud
The Challenge: Generating Sitemaps for Multiple Websites and Languages Recently, while working on a Sitecore XM Cloud project with multiple websites and a complex language setup, as a Solution Archite
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